Symbolism

A highly underestimated and undervalued dimension through which we can create a very positive impact and contribution on desired corporate culture.

We are not always fully aware of these elements yet they unconsciously impact us all the time. Let me give some examples:

• The interior design of the offices: When a corporate value is all about openness and transparency yet the offices are all brick walls, no windows and closed doors, your symbolism is working against your desired culture.
• Who gets promoted? Who gets the corner office? Who has a reserved parking space?
• What does our logo look like and is it representing our values?

When we are aware of the potential positive impact of symbolism we can not only adjust yet also create symbolism in support of our desired corporate culture.